When we talk about the growth of tourism in Iquitos in recent years, it's impossible to ignore the role that social media has played.
For decades, tourism promotion in the Peruvian Amazon relied primarily on wholesale agencies, word-of-mouth recommendations, and traditional advertising. However, the arrival of digital platforms completely changed how travelers discover destinations around the world.
Today, a traveler in Spain, Mexico, the United States, Colombia, or Germany can discover the Peruvian Amazon from their mobile phone in a matter of seconds.
Social media has democratized tourism promotion and allowed local businesses to compete on equal footing with large national and international operators.
Our beginning: a dream born in 2019
The story of Iquitos Experience Tours began in February 2019 as a small venture driven by a passion for showcasing the Peruvian Amazon to the world.
Back then, there were no large offices, big advertising budgets, or large teams.
There was only one clear vision: to connect travelers with authentic experiences in Iquitos and demonstrate that a local company could offer world-class service.
However, just a year later, one of the most difficult moments for the global tourism industry arrived.
The pandemic that paralyzed tourism
In 2020, the pandemic hit the tourism sector hard.
Thousands of businesses closed their doors.
Thousands of workers lost their jobs.
Thousands of entrepreneurs saw years of effort seem to vanish in a matter of weeks.
Iquitos Experience Tours also faced enormous challenges.
But far from abandoning the project, we decided to adapt, train ourselves, and strengthen our digital presence.
While the world stood still, we began building a social media community that shared our passion for the Amazon.
Social media as a window from the Amazon to the world
Since then, we've understood something fundamental:
Social media is not just a sales tool.
They are a tool for education, inspiration, and positioning of tourist destinations.
Through our videos, we have showcased:
- Sunrise over the Amazon River.
- Pink river dolphins in their natural habitat.
- Amazonian cuisine.
- Riverside communities.
- The biodiversity of the rainforest.
- Wildlife rescue centers.
- Our travelers' experiences.
- The culture and traditions of Loreto.
Each post represents an opportunity for more people to discover Iquitos.
More than 224,000 followers support our work.
As of June 4, 2026, Iquitos Experience Tours has approximately:
171,700 followers on TikTok.
26,600 followers on Instagram.
26,000 followers on Facebook.
This represents a digital community of over 224,300 followers.
Furthermore, our TikTok account has amassed over 1.8 million likes, reflecting the reach of Amazonian content produced right here in our region.
These figures make us one of the local tourism companies with the strongest digital presence in Iquitos and one of the most important tourism communities in the Peruvian Amazon.
Our Role as a Local Business
Beyond the numbers, we believe our main contribution has been helping to change how the world perceives Iquitos.
For years, many travelers only knew a small part of the Amazon.
Today, we showcase a much more complete vision:
Responsible tourism.
Environmental conservation.
Amazonian entrepreneurship.
Local culture.
Authentic experiences.
Community development.
Every video, photograph, and post aims to position Iquitos as one of the most captivating destinations in South America.
From Small Business to Leading Young Company
What began in 2019 as a personal initiative has now transformed into a well-established tourism company that welcomes travelers from many countries and creates opportunities for guides, transportation providers, cooks, artisans, and Amazonian families.
Our story demonstrates that great projects don't always begin with vast resources.
Often, they are born from perseverance, vision, and the conviction that dreams can also be built from the Amazon.
Looking to the Future
There is still a long way to go.
Our goal remains the same:
To promote responsible, sustainable, and authentic tourism that benefits both travelers and local communities.
We will continue to use social media to inspire, educate, and showcase the natural and cultural richness of our region to the world.
Because every new follower represents a new person discovering the Amazon.
And every new traveler represents an opportunity for Iquitos to continue growing as an international tourist destination.
We are Iquitos Experience Tours.
An Amazon company